Designing the Ideal Bootstrapped Business

link: https://youtu.be/otbnC2zE2rw

This has been on my watch later list forever and I finally watched. "Creating Cash Machine" would be a better title since that phrase early in the talk kept me listening. Here are my notes:

• Create SaaS
• Aim to get 150 permanent users
• Raise prices by offering butique service (single person doing one thing really well)
• Offer service that require monthly payment (or any kind of recurring payment)
• Don’t offer anything for free, instead offer 3 month refund guaratee
• Offer annual prepaid
• Be B2B
• Offer service that adresses constant need
• Don’t offer anything that needs to function in real-time
• Make service feature complete
• Explore after market (being part of bigger ecosystem)
• In big market just offer variation of something that exists
• Pay for ads, don’t waste time on social